Strategic Plan 2018 - 2022
Daawat Kenya is in the process of defining its strategy and direction of its corporate activities for the next five years. The management is committed to allocating resources to pursue the growth strategy envisioned in the strategic plan. This plan will enlist mechanisms that will guide implementation of activities to ensure the success of all our efforts.
Mr. Raj Malde - CEO, Daawat Kenya
celebrate your special days with Daawat rice
Daawat rice transforms every meal into a feast!
Having a party? Think Daawat!
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Every Kenyan celebration gathering deserves a dependable partner! One offering quality food products to ensure all guests enjoy meals or snacks crafted to perfection. Those meals that are out of the ordinary in sumptuousness, yet truly authentic. Daawat Kenya is that partner for you! Daawat always delivers on its promise of quality.
Now For
Kshs.200
about
Daawat Kenya Limited
Vision
•To be East Africa’s leading company, satisfying consumer needs with consistent quality products.
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Mission
•Being a socially responsible corporate with a strategic intent in enriching lives of East Africans and bringing a positive change by creating value and making a difference.
•To maximize shareholder value through innovation.
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Core Values
•Professionalism – courteous, accountable, reliable, organized and responsive.
•Integrity – honest, honorable, authentic, principled and trustworthy
•Creativity & Innovation – dynamic, inspirational, imaginative, passionate and enthusiastic
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Goals
i. Position Daawat brands as customer focused and friendly.
ii. Create a unique and proprietary identity across all our food brands.
iii. Drive compelling, cohesive brand experience.
“There is nothing better than a friend,
unless it is a friend sharing a meal with you.”
- Linda Grayson -
QUALITY RICE FOR QUALITY MEALS
Choice – different brands for products offered giving the consumer a choice to suite their taste preference.
Diversity – diverse brands catering for all in taste and product catering for all backgrounds.
